Optimizing Ad Spend for a Beauty & Wellness Brand
When a premium skincare brand came to us with rising ACoS and declining PPC performance, we stepped in to overhaul their Amazon advertising strategy. Through refined keyword targeting, campaign restructuring, and continuous bid optimization, we helped transform wasted spend into efficient, profitable growth.
Our work not only stabilized performance—it laid the foundation for long-term marketplace success.
The Challenge:
At the time of handoff, the brand was facing:
An ACoS (Advertising Cost of Sale) of 55%, making campaigns unsustainable
Inconsistent PPC sales, with several months of decline
Wasted spend on broad, low-converting keywords
Lack of targeted audience engagement, limiting relevance and repeat purchases
They needed a team who could dig deep into the data, streamline their campaigns, and restore profitability.
Our Approach:
We started with a full audit of their PPC environment—analyzing keywords, bids, campaign structure, and historical performance. Then we deployed a series of focused optimizations:
✅ Strategy Breakdown:
Keyword Refinement: Switched to high-intent, long-tail keywords to attract better-fit shoppers
Bid Optimization: Reduced overperforming bids in real time to balance cost vs. return
Negative Keyword Targeting: Aggressively filtered out irrelevant search terms, cutting wasted spend by over 50%
Campaign Streamlining: Focused budget on top-performing SKUs and ad types
Creative & Content Refresh: Improved product listings and ad visuals to increase conversions from existing traffic
Key Takeaways
Our PPC work didn’t just reduce waste—it rebuilt profitability from the ground up. Today, the brand is positioned for sustained growth with a scalable Amazon advertising strategy that consistently delivers both performance and efficiency.
The Results:
Within just two months of implementation, we saw clear and measurable improvement:
ACoS dropped from 55% to 19% — a 65% reduction in ad spend inefficiency
PPC sales rebounded 103% month-over-month, driven by campaign restructuring
Click-through rates rose by 30%, thanks to refined placements and better creatives
Conversion rates improved by 40%
Repeat purchases increased by 30% due to improved targeting and retargeting
Peak period sales rose by 50%, without increasing spend
New-to-brand customers increased by 60%, supporting long-term brand equity
Partner With Us
Build Visibility.
Drive Revenue.
Scale with Confidence.
Your products deserve to be seen—and bought. We combine high-impact advertising, optimized content, and brand-forward strategy to help you grow faster, connect with the right customers, and turn clicks into measurable results.