Watchfort
For Prime Day 2025, Watchfort needed more than a flash sale to stand out in the competitive luxury accessories space. By expanding catalog reach, moving through aged inventory, and scaling visibility, we drove remarkable year-over-year growth without compromising brand integrity.
The Results:
382% YoY increase in sales
+710% growth in ordered product sales
+832% growth in units ordered
+933% growth in pageviews
2.14% TACoS efficiency achieved
Watchfort’s previous strategy focused on only a handful of SKUs, leaving aged inventory stagnant and capital tied up. Ahead of Prime Day, we built a strategy to expand visibility, reposition catalog performance, and accelerate sell-through.
Our approach included targeted 30% discounts on aged SKUs, supported by refreshed creative to lift conversions. With inventory-aware bidding, we pushed well-stocked products while easing off low-supply listings to avoid stockouts and wasted spend. A catalog-wide rollout unlocked underutilized ASINs, while segmented campaigns separated branded vs. generic traffic for stronger efficiency and customer insights.
To drive acquisition, we launched top-of-search campaigns on competitive generic terms, capturing new shoppers and building sales velocity. Together, these efforts created a double win: delivering explosive Prime Day results while clearing backend inefficiencies for sustainable growth beyond the event.
By pairing smart promotions with dynamic bidding, catalog-wide reach, and segmented campaign architecture, we transformed Watchfort’s Prime Day into both a sales driver and a long-term growth engine.
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